SILVER SPRING, MD -- (MARKET WIRE) -- 12/18/07 -- The AIIM Market Intelligence group has assembled an advisory panel consisting of some of the industry's foremost thinkers on Enterprise 2.0. The panel is a veritable "Who's who" consisting of:

Andrew McAfee, Harvard Business School professor credited with coining the term Enterprise 2.0 in 2006;

David Weinberger, Fellow at the Harvard Berkman Center for Internet & Society, a co-author of "The Cluetrain Manifesto" and author of "Everything is Miscellaneous: The Power of the New Digital Disorder";

Stow Boyd, industry consultant, prolific blogger, speaker and coiner of the term "social software";

Patti Anklam, knowledge management consultant and author of Net Work;

and Eric Tsui, Professor of Knowledge Management at The Hong Kong Polytechnic University and also ex-Chief Research Officer, Asia Pacific, Computer Sciences Corporation.

"We are proud to have this distinguished panel of advisers to help us with the development of our upcoming AIIM Market IQ on Enterprise 2.0, but also a new AIIM Certificate Training Program on Enterprise 2.0," stated Carl Frappaolo, VP of Market Intelligence. "We did not want to provide yet another offering on Enterprise 2.0 that was either narrow or overly enthusiastic. By assembling this group of advisers we anticipate that our Enterprise 2.0 programs will reflect a broad spectrum of opinion and experience, bringing the past forward into the present and helping to define/create the future, showing the worthwhile uses of Enterprise 2.0."

Enterprise 2.0 is a concept on the minds of many business and technical managers alike, although early market research has shown that there is great confusion over this concept. AIIM is dedicating significant resources to this research project, making Enterprise 2.0 a major cornerstone of its activities in 2008. The resulting AIIM Market IQ on Enterprise 2.0 and AIIM Certificate Training program on Enterprise 2.0 will cut through the confusion and provide much needed clarity, providing insights into where and how Enterprise 2.0 would be best used.

As part of this effort, AIIM will be executing an extensive market survey of business and IT managers. "The expert insights of our distinguished panel of advisers will be complemented by extensive research into real world practices and opinions obtained through the AIIM community of over 50,000 members -- representing the largest assembly of content-savvy companies who could take advantage of Enterprise 2.0 solutions," stated Dan Keldsen, AIIM Market Intelligence Director. "This is a perspective that is much needed in order to accurately represent the reality of Enterprise 2.0, and not just unexamined promises and hype."

Save the Dates:

AIIM Market IQ on Enterprise 2.0 survey launches on January 7th, 2008.

AIIM Enterprise 2.0 Certificate Training Program premiers at the 2008 AIIM International Exposition & Conference (Boston, MA on March 3, 2008).

AIIM Market IQ on Enterprise 2.0 report available the end of March 2008.

AIIM Market IQ Webinar on Enterprise 2.0, discussing the findings of the report, will be held on Thursday, March 27th, 2008.

Early underwriters of the Market IQ on Enterprise 2.0 program include EMC (www.emc.com), SpringCM (www.springcm.com) and Socialtext (www.socialtext.com).

About AIIM (www.aiim.org) - The Enterprise Content Management Association

AIIM is the international authority on Enterprise Content Management (ECM) -- the tools and technologies used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM enables four key business drivers: Continuity, Collaboration, Compliance, and Costs.

For over 60 years, AIIM has been the leading non-profit organization focused on helping users to understand the challenges associated with managing documents, content, records, and business processes. Today, AIIM is international in scope, independent, implementation-focused, and, as the representative of the entire ECM industry -- including users, suppliers, and the channel -- acts as the industry's intermediary.

As a neutral and unbiased source of information, AIIM serves the needs of its members and the industry by providing educational opportunities, professional development, reference and knowledge resources, networking events, and industry advocacy.

Visit the AIIM Market Intelligence blogs of:

Carl Frappaolo, Vice President of Market Intelligence at Taking AIIM (http://www.takingaiim.com/) and Dan Keldsen, Director of Market Intelligence at BizTechTalk (http://www.biztechtalk.com).

Contact:
Beth Mayhew
Director of Marketing
301.755.2681
Email Contact

Carl Frappaolo
Vice President, AIIM Market Intelligence
617.933.2584
Email Contact

AIIM - The ECM Association
1100 Wayne Avenue, Suite 1100
Silver Spring, MD 20910
301.587.8202
www.aiim.org