Kevin Carmony, recently-resigned CEO for desktop Linux vendor Linspire, unveiled his new venture, Dating DNA, LLC. Dating DNA provides free and open Web Services which bring 1-click compatibility scoring and other sophisticated dating features to Social Networking sites such as MySpace, Facebook, and Craigslist, as well as to Internet devices such as Apple's iPhone and the Chumby web appliance.

"Online dating continues to move dramatically away from traditional dating sites such as Match.com and eHarmony," said Carmony. "Each day, more and more people are using Social Networking sites like MySpace, Facebook, Craigslist, and others, as a means of meeting new people to date. Utilizing these sites is free and provides a far more natural way of meeting people than traditional dating sites of the past. Dating DNA is the first company to capitalize on this trend, by bringing the convenience of matching tools from traditional dating sites to these new Social Networking avenues, something which has been sorely missing."

Carmony believes that just like everyone's genetic DNA is different, so too is everyone's "dating DNA." A person's "dating DNA" is represented by a unique 9-digit number, exclusive to that individual and theirs for life. Users can get their free Dating DNA Number by visiting www.datingdna.com and answering a series of questions about themselves and their dating preferences, a process which takes around 15 to 30 minutes.

Through a patent-pending system devised by Carmony, Dating DNA encapsulates over 300 pieces of information down into a single 9-digit number, including all the particulars about a person and the type of people they prefer to date. For example, encoded in the number is a person's hair color, height, line of employment, religion, if they have children, political leanings, and hundreds of other pieces of information. Encoded in the number are also the person's dating preferences, such as do they prefer to date a non-smoker, someone who likes pets, someone who wants children, someone who owns their own home, and so on, as well as the weight a person places upon each of the different criteria.

Once someone has their Dating DNA Number, they can exchange their number with those they meet, either online or off. By visiting the Dating DNA website, users can compare their Dating DNA Number with someone else's number, and within seconds, generate a one-decimal compatibility score, ranging from 1.0 to 10.0, as well as view a compatibility summary and detailed reports.

Unlike traditional dating sites where literally anyone can view a user's profile and photos, and then contact them, Dating DNA keeps all information and photos private, except from those who meet or exceed a "Compatibility Threshold," set by each user. Users can also browse other Dating DNA users, but will only be shown those who meet or exceed their Compatibility Threshold.

Central to Dating DNA's strategy, is providing open APIs to their Web Services which allow developers to bring Dating DNA's 1-click compatibility scoring engine to other sites and devices. For example, there are Dating DNA-powered applications for Facebook and MySpace. Widgets will soon be released for Craigslist, iGoogle, Apple's iPhone, and the Chumby web appliance, as well as many other sites and devices. Dating DNA's Web Services allow developers to quickly and easily incorporate sophisticated dating compatibility tools to hundreds of Social Networking sites and web devices. Developers can learn more at http://www.datingdna.com/?a=developer

The Dating DNA service provides the following benefits over traditional dating sites:

• Dating DNA was designed from the beginning to be used with Social Networking sites such as MySpace, Facebook, Craigslist, and others.
  
• Free open APIs and Web Services provide developer integration, allowing users to utilize their Dating DNA Number across hundreds of websites and Internet devices.
  
• The Dating DNA site and Web Services are 100% free to use, as opposed to most other dating sites which charge monthly or yearly fees.
  
• Dating DNA utilizes Web 2.0 technology to create an integrated experience that is extremely easy, fun and enjoyable for the user.
  
• Users photos, anonymity and privacy are completely protected, unlike other sites where anyone surfing the web can see users' photos, view their personal profile, and contact users.
  
• The unique Dating DNA system makes it very difficult for spammers, assuring all the people on the site are "real" people, not someone "trolling" for email addresses.
  
• Dating DNA Numbers can also be used with people met offline, not just online, at church, work, clubs, school, and so on.
  
• People tend to be more honest with their responses when getting their Dating DNA Number, because they aren't coloring or customizing their answers for one particular person.
  
• Live chat with a support representative is provided for those who may have questions, suggestions or problems that need immediate attention.

"Because of its unique approach of working in a very natural way with Social Networking, Dating DNA doesn't come with a stigma of desperation, which you sometimes find with legacy dating sites," said Carmony. "People who would never use a traditional dating site will find they use their Dating DNA Number on a regular basis. For example, if someone wants to find out how compatible they are with me, my Dating DNA Number is 133-532-887. It's that easy!"