ST. LOUIS, April 6 /PRNewswire/ -- TrustBuild today announced the launch of the TrustBuild Seal Program. The TrustBuild Seal is the cornerstone of an innovative program designed to change the way products and services are often sold. The Seal provides prospective buyers with a visible means of identifying individuals and organizations who have publicly committed to selling in an honest, straightforward manner, addressing the problem of deceitful sales behavior.

TrustBuild was established to benefit buyers and sellers alike by encouraging honesty and integrity in the selling process. Dishonest sales practices erode consumers' and businesses' confidence in sellers. The TrustBuild Seal Program is designed to increase trust between buyers and sellers.

Robert Reed, president of TrustBuild, said, "Most of us can recall situations where we've felt deceived by someone selling a product or service: a sales representative, broker, real estate agent, financial advisor, or one of many other professional titles that engage in the selling process. Unfortunately, many sellers still believe it is okay and even necessary to use manipulation and dishonesty to be successful. Our program is designed to help professionals and organizations who disavow deceitful sales practices and want to break out of the negative, 'traditional seller' stereotype."

To earn the TrustBuild Seal, participants must be willing to make a public commitment to sell with honesty and integrity. A personalized Commitment Statement and Seal are placed on the back of a seller's business card, giving buyers a visible sign of the seller's commitment to ethical selling. The TrustBuild Program helps Sealholders increase their level of trust with potential buyers and differentiate themselves from "traditional sellers". The TrustBuild Program encourages consumers and corporate buyers alike to routinely check the back of sellers' business cards for the TrustBuild Seal to identify trustworthy professionals.

Buyers and selling professionals can learn more about the TrustBuild Seal Program at http://www.trustbuild.com/ .

ABOUT TRUSTBUILD

TrustBuild is a St. Louis-based organization with a mission to change the mindset and reality of how business is conducted between buyers and sellers. TrustBuild provides the TrustBuild Seal Program to help program participants focus on trust development through the committed use of honest sales practices. TrustBuild is a privately held limited liability corporation. For more information, please visit http://www.trustbuild.com/ .

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Robert Reed http://profnet.prnewswire.com/ud_public.jsp?userid=513090

CONTACT: Media, Peggy Stauder of TrustBuild, +1-314-238-1260,
pstauder@TrustBuild.com

Web site: http://www.trustbuild.com/