CLEVELAND, April 13 /PRNewswire/ -- Today, BrandMuscle, Inc. announced that it has been chosen by Auntie Anne's, Inc. to implement its BrandBuilder(R) online solution. BrandBuilder(R) will enable Auntie Anne's franchisee network to create market specific advertising materials while adhering to corporate brand standards.

The solution will provide Auntie Anne's franchisees a simple, fast, and effective advertising tool that can be used to promote each location with customized posters, coupons, and other marketing materials.

"It's clear the BrandMuscle team is passionate about their product and service," said Judy Shaffer, Auntie Anne's Director of Marketing. "I've appreciated the enthusiasm they've displayed in working with Auntie Anne's. We are eager to gain ground in this area by providing our Franchisees a critical business tool, and additional value in service."

BrandMuscle Senior Client Service Manager, Marianne Moore stated, "Large franchise organizations, specifically in the food service industry, need to constantly react to competitive influences in their local advertising. BrandMuscle is excited about the opportunity to assist Auntie Anne's in the execution of their local market advertising programs."

BrandMuscle will travel to five regional Franchisee Council meetings throughout April and May to introduce the BrandBuilder(R) service. BrandMuscle Client Service Managers will be at the meetings to conduct product demonstrations and gather franchisee feedback.

About Auntie Anne's, Inc.

"Auntie" Anne Beiler began twisting pretzels in 1988 when she opened a farmer's market stand in Chester County, Pennsylvania. At first, the wrong ingredients were being used, producing a bland pretzel. With the help of her husband, Anne altered the pretzel recipe and the Auntie Anne's pretzel was born.

Today, Auntie Anne's Inc. is the nation's leading franchisor of hand- rolled soft pretzels, supporting over 850 Auntie Anne's Hand-Rolled Soft Pretzels(R) locations in 44 states and 12 international territories. The concept mixes, twists, and bakes pretzels to golden brown perfection in full view of customers. It is committed to providing a premium product, in a sparkling clean store, with friendly customer service. For more information about Auntie Anne's, Inc., visit http://www.auntieannes.com/ .

About BrandMuscle, Inc. Founded in 2000, Cleveland-based BrandMuscle, Inc. is a marketing services agency specializing in the development and management of automated advertising customization, production and distribution. The company has over 50 employees in the areas of client service and development.

Clients include some of the nation's leading brands, such as Allstate Corporation, DISH Network, BMW, Borders Book Stores, Transitions Optical, and MINI USA. For more information on BrandMuscle, visit the Web site at http://www.brandmuscle.com/ .

CONTACT: Daniel C. Cassidy of BrandMuscle, Inc., +1-216-464-4342, or
dcassidy@brandmuscle.com

Web site: http://www.brandmuscle.com/
http://www.auntieannes.com/