The Web 2.0 movement has created a paradigm shift in enterprise platforms – the emergence of Web-based platforms that let developers build innovative, revenue-generating applications for targeted demographics. Developers will capitalize on these platforms to build applications based on users’ identity, context and presence. Rearden Commerce offers developers this platform today, harnessing Web 2.0 technologies that help people find services and goods they need based on preferences, location and previous searches. Rearden Commerce’s CEO, Patrick Grady, will discuss the future of Web-based enterprise platforms and ecosystems, and how developers can reap rewards from building personalized applications for these environments.

Speaker Bio: A recognized pioneer in Web Services and On-Demand technologies, Patrick Grady has guided Rearden Commerce to a commanding leadership position within the Services-On-Demand market. Five years in development, the company has a large and growing patent portfolio and enjoys first mover advantage, with a host of name-brand enterprise customers and several major technology and marketing partnerships. Patrick is a sought after speaker with engagements including PC Forum, Supernova, Burton Catalyst Conference, AlwaysOn, Red Herring, Comdex, InfoWorld Symposium, Enterprise and Internet World. In addition to serving as Rearden Commerce's strategic architect, he oversees Sales, Marketing, Product Development, Finance and Operations. Prior to founding Rearden Commerce, he spent 10 years in various venture capital, private equity, and operational roles in the technology sector. Patrick led investments in successful start-ups within the software, wireless, high-performance computing and networking sectors. He is also on the Board of Directors of the Greater Bay Area Chapter of the Juvenile Diabetes Research Foundation.

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2008  Will Be The Decision Year for RIAs
AJAXWorld Conference & Expo 2008 will provide delegates with the optimum balance between RIAs, Rich Web Technologies and AJAX, while underlining business needs, technology potential, and enhanced user experience.

This year at AJAXWorld the relentless focus is not only on where RIAs are now but also where Rich Web Technologies are headed, where Enterprise Web 2.0 and Social Applications are taking the software development industry and the end user, and how Rich Web Technologies are transforming our businesses and our lives.

Delegates will learn how RIAs are making money and gaining market-share for some of the leading businesses in the world.

The real-world questions that will be answered by this year's 140+ sessions are those that currently preoccupy working developers, architects, IT managers and business line managers. The 2008 tracks include:

• Enterprise RIAs
• Rich-Web Case Studies and Mash-Ups
• Enterprise Web 2.0 & Social Applications
• Event-Driven Web
• iPhone Developer Summit
• RIA Diamond Track

AJAXWorld is sponsored by the world’s leading RIA technology providers including.

Conference faculty includes the world’s top RIA experts.