From the Wires
Florida Dermatologists Link Up for Golfer Sun Safety at LPGA Playoffs
Women's Dermatologic Society volunteers will provide free skin checks for ADT Championship golf fans amidst melanoma rate upswing in younger females
Nov. 17, 2008 06:00 AM
WEST PALM BEACH, Fla., Nov. 17 /PRNewswire/ -- At a time when melanoma
rates in younger females have jumped to record levels, a volunteer corps of
"Sunshine State" physicians representing the Women's Dermatologic Society
(WDS) will promote year-round sun safety and skin cancer prevention at the
ADT Championship LPGA Playoffs at Trump International Golf Club in West Palm
Beach, FL from November 21-23.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080508/AQTH063LOGO)
Spearheaded by Board-certified Florida dermatologists DeAnne Collier, MD
(Jupiter) and Marta Rendon, MD (Boca Raton), a team of local dermatologists
will conduct free skin cancer screenings, sun damage assessments, and sun
safety education for golf fans coming out for the heated competition among the
LPGA Tour's top 32 players.
This event marks the first season's end for the Play Safe in the Sun
campaign, a 3-year community outreach service presented by WDS in
collaborative partnership with L'Oreal USA. Since the joint effort began
touring golf and tennis events in May 2008, 44 dermatologists have volunteered
their time, and have discovered several hundred skin cancers among the Play
Safe in the Sun tent visitors.
As event co-chair Dr. Rendon points out, "It's so crucial for people of
all skin types to protect their skin from the cumulative effects of deliberate
and incidental sun exposure, particularly in our sun-soaked region." Whether
under sunny or cloudy skies, this includes "a daily commitment to wearing and
re-applying broad-spectrum sunscreen, covering up with protective clothing,
sunglasses and a hat, and seeking shade whenever possible," states co-chair
Dr. Collier. For golfers, this translates into an application of a golf
ball-sized amount of sunscreen, reapplied every nine holes (every two hours).
WDS members Adrienne Stewart, MD (Denver, CO) and Michel McDonald, MD
(Nashville, TN) lead the WDS Service Committee, which oversees the national
Play Safe in the Sun campaign. The volunteer outreach draws from the
organization's 1,600 members to heighten sun safety awareness and promote
healthy skin practices among outdoor sports enthusiasts. For further
information, please visit: http://www.playsafeinthesun.org or
http://www.womensderm.org.
WHO: Board-certified Florida dermatologists and other volunteers
representing the Women's Dermatologic Society.
WHAT: Play Safe in the Sun community outreach service -- offering free
skin cancer screenings, sun safety tips and free sunscreen for golf fans.
WHERE: The WDS tent on the tournament grounds of the ADT Championship
LPGA Playoffs, Trump International Golf Club, 3505 Summit Blvd, West Palm
Beach, FL
WHEN: Friday, November 21, 9:00 am-3:00 pm, Saturday, November 22, 9:00
am-3:00 pm and Sunday, November 23, 9:00 am-12 noon.
FOR MORE INFO: Contact the Women's Dermatologic Society, 877-WDS-ROSE or
visit: http://www.playsafeinthesun.org
ABOUT WDS
The Women's Dermatologic Society supports the careers and professional
development of women dermatologists. The mission of the Women's Dermatologic
Society is to help women in dermatology achieve their greatest personal and
professional potential by striving to foster, promote, and support women's
issues in dermatology; identify, train, and recognize women leaders in
dermatology; provide a forum for developing relationships and the exchange of
ideas and research relevant to women's issues; and promote the highest
possible standards of ethics, research, patient care and education, as well as
public education.
ABOUT L'OREAL USA
L'Oreal USA, headquartered in New York City, is a wholly owned subsidiary
of L'Oreal SA, one of the world's leading beauty companies. L'Oreal USA has
Research and Development, Manufacturing and Distribution facilities across
eight states in the U.S., including New York, New Jersey, Kentucky, Arkansas,
Illinois, Ohio, Colorado and Texas. L'Oreal's impressive portfolio of brands
includes Lancome, Giorgio Armani, Shu Uemura, L'Oreal Paris, Garnier, Vichy,
La Roche-Posay, L'Oreal Professionel and Kerastase. The U.S. is the base for
the product development, international marketing and advertising for L'Oreal's
nine American brands: Maybelline New York, Soft-Sheen, Carson, Kiehl's Since
1851, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Matrix, Mizani,
SkinCeuticals and PureOlogy.
SOURCE Women's Dermatologic Society
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