From the Wires
Bally Technologies Acquires Planar's CoolSign(R) Digital Signage Solutions Business for the Gaming Industry
Company integrates CoolSign media-management system into Networked Floor of the Future(TM) technology suite
Nov. 17, 2008 08:01 AM
LAS VEGAS, Nov. 17 /PRNewswire-FirstCall/ -- Bally Technologies, Inc.
(NYSE: BYI), a leader in slots, video machines, casino management systems, and
networked solutions for the global gaming industry, today announced that it
has acquired Planar Systems, Inc.'s CoolSign digital signage business for the
gaming industry, including software, networked digital displays, and content
services.
CoolSign is a strategic addition to Bally's Networked Floor of the Future
technology systems. The acquisition extends Bally's technology offerings to
include marketing and media communications to the player in the form of
CoolSign networked or standalone digital displays, available in a multitude of
sizes, that allow casinos to quickly and effectively communicate gaming and
non-gaming messages to customers.
In particular, CoolSign networked displays will integrate with Bally's
iVIEW(TM) Display Manager(TM), an intelligent controller that allows casinos
to present system content or marketing messages on the main game screen, the
top game display, and overhead displays with picture-in-picture capability.
iVIEW Display Manager recently won first place in the "Best Consumer
Technology" category of the 2009 Gaming & Technology awards.
Planar's CoolSign digital signage software and display solutions have been
chosen by more than 160 casinos around the world. Based in Beaverton, Ore.,
Planar has over two decades of experience providing scalable, robust specialty
display solutions for every size customer. Under this agreement, Planar
retains the ownership of the CoolSign business and products for all fields of
use other than the gaming industry.
"The addition of CoolSign to our portfolio of games, systems, and
networked gaming solutions advances Bally's strategy to offer an array of
high-performing products for the entire casino floor," said Richard M.
Haddrill, Bally Technologies' Chief Executive Officer. "We have worked with
CoolSign for over five years as a customer and manufacturing partner.
CoolSign's proven solutions and well-respected brand complement our business
and extend our ability to deliver cutting-edge marketing solutions to our
customers."
"Our customers have consistently asked to have one tool for creating media
that can be displayed anywhere in their businesses," said Bruce Rowe, Bally's
Senior Vice President of Strategy and Business Development. "This product has
an elegant user interface and content creation tool that will allow media to
quickly and efficiently be displayed on a large variety of traditional
displays and most important, via Bally's iVIEW Display Manager at the point of
play. This product will create the capability to link customized marketing and
promotional messages throughout the casino enterprise in a way envisioned, but
never done before."
"The CoolSign product portfolio and gaming capabilities are a natural fit
for Bally's strategic direction," said Brad Gleeson, Vice President of
Business Development for Planar. "With CoolSign's long-standing success in
the gaming vertical market, Bally and Planar have numerous customers in
common, so Bally's acquisition of the gaming portion of Planar's CoolSign
business is of tremendous strategic benefit to both companies, our mutual
customers, and the gaming industry."
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally's product line includes
reel-spinning slot machines, video slots, wide-area progressives, and Class
II, lottery and central determination games and platforms. As the world's No.
1 gaming systems company, Bally also offers an array of casino management,
slot accounting, bonusing, cashless and table management solutions. The
Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional
Company information, including the Company's investor presentations, can be
found at www.ballytech.com. For more information, please contact Laura Olson-
Reyes, Director of Corporate Communications, at 702-584-7742 or via email at
lolson-reyes@ballytech.com.
This news release may contain "forward-looking" statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the safe
harbor created thereby. Such information involves important risks and
uncertainties that could significantly affect the results in the future and,
accordingly, such results may differ from those expressed in any forward-
looking statements. Future operating results may be adversely affected as a
result of a number of risks that are detailed from time to time in the
Company's filings with the Securities and Exchange Commission. The Company
undertakes no obligation to update the information in this press release and
represents that the information is only valid as of today's date.
Investor Contact:
Michael J. Carlotti
(702) 584-7995
mcarlotti@ballytech.com
Media Contact:
Laura Olson-Reyes
(702) 584-7742
lolson-reyes@ballytech.com
SOURCE Bally Technologies, Inc.
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