Sharp Electronics Corporation, the U.S. sales and marketing subsidiary of Sharp Corporation, Osaka, Japan, announces today the third phase of an extensive national marketing campaign that began earlier this year. The campaign continues to focus on Sharp’s strong legacies and true leadership in liquid crystal display (LCD) and solar electricity, with this newest initiative emphasizing Sharp’s LCD innovation, featuring the next-generation of LCD television, the Limited Edition AQUOS LCD TV.

“Sharp continues to develop and discover new advancements in LCD technology, leading the industry and strengthening the Sharp brand,” said Bob Scaglione, senior vice president and group manager, Product and Marketing Group, Sharp Electronics Corporation. “These new ads demonstrate Sharp’s expertise and continued contributions to a category that we helped pioneer.”

Expanding on the creative strategy developed in conjunction with Lowe Worldwide of the Interpublic Group (NYSE: IPG), this campaign expresses the concept that Sharp’s LCD products and innovations can help change consumers’ lives. This phase highlights the groundbreaking Limited Edition AQUOS LCD TV Series, which represents the culmination of 35 years of Sharp’s LCD innovation, and positions this series as part of Sharp’s complete line of LCD TVs that feature 120Hz technology. The print and broadcast ads showcase the true slim design and excellent picture quality of the Limited Edition series, set in a simple, clean background setting.

The commercial features Professor Gerard Fasel, a professor of math and physics at Pepperdine University, who appeared in Sharp’s solar and LCD commercials earlier in the year. The commercial closes using the message “Change Your TV, Change Your Life,” which is featured in earlier versions of the campaign.

Kicking off on November 22^nd, the commercial will be broadcast on high profile network and cable programming, such as “60 Minutes” (CBS) “24” (Fox) “Good Morning America” (ABC) and “Sunday Night Football” (NBC) and on cable networks such as CNN, TNT, USA, Food Network and Fox News. In addition to the TV commercials, print advertising in major newspapers including the Wall Street Journal, USA Today, New York Times, LA Times and Chicago Tribune, as well as major magazines including Time, Newsweek, The New Yorker, Dwell, and Wired will follow.

In addition to the TV commercials and print advertising, the marketing campaign is upgrading the micro-Web site, lifechangingbox.com, with new sections dedicated to the Limited Edition AQUOS LCD TV Series, AQUOS Advantage (Sharp’s enhanced customer service program), the Sharp AQUOS LCD TV Series designed for the gaming industry and an LCD Innovation section. Interactive online advertising on sites such as CNET, Yahoo, Google, MSN, and Discovery Networks will support the micro-Web site re-launch.

Sharp Limited Edition AQUOS LCD TV Series

Sharp’s groundbreaking, next-generation AQUOS LCD TV Limited Edition Series represents the ultimate in design and picture quality. With a depth at its thinnest point of only one inch, the 65- and 52-inch class (64 33/64” and 52 1/32” diagonal respectively) ultra-thin models provide an extremely small footprint, establishing a new design standard for LCD TV and allowing for beautiful, unobtrusive wall-mounting placement. Both models incorporate an ultra-high performance RGB LED backlight, for an unprecedented 150 percent NTSC color gamut, extremely high Dynamic Contrast Ratio of more than 1,000,000:1 for deep blacks and crisp picture quality, as well as Sharp’s AQUOS Net Web-based service. These models also offer several energy-saving features, with very low power consumption. The Limited Edition models are equipped with a new system designed to lower power consumption during use by adjusting the screen brightness based on the level of brightness in the area of installation. Contributing to the slim frame of the screen, this next-generation Series has a separate AVC system set-top box for all input terminals that can be connected to the screen via the included HDMI™ cable or with an optional wireless HDMI connection to eliminate cable clutter. Additionally, the units include five HDMI inputs as well as dual HD component terminals, all of which are compatible with 1080p signals. For the ultimate in convenience, one HDMI and one component terminal are located on the front of the AVC system, enabling easy connections. The unit also houses a separate speaker with Sharp’s 1-Bit amplifier for clear and natural sound, as well as an RS-232C port for custom installations and a dedicated PC input.

For more information on Sharp’s full line of Liquid Crystal Televisions, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J., 07495, or call 800-BE-SHARP. For online product information, visit Sharp’s Web site at sharpusa.com.

Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS^® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision^® projection products, Insight^® Microwave Drawers^®, Notevision^® multimedia projectors and Plasmacluster^® air purifiers. For more information visit Sharp Electronics Corporation at www.sharpusa.com.

AQUOS is a registered trademark of Sharp Corporation

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