LA JOLLA, Calif., Dec. 17 /PRNewswire/ -- Fluid Music Canada's Trusonic, Inc., provider of the preeminent platform for the digital delivery of Business Music and Messaging to successful brands worldwide, today announced a newly formed relationship with Dillard's, Inc., one of the nation's largest fashion apparel and home furnishings retailers. Trusonic's enhanced in-store and on- hold music and messaging solution will be used across all Dillard's locations, spanning 29 states. By providing strategic control of music and messaging, Trusonic's audio solution supports the Dillard's brand experience and creates a quantifiable connection between customer and store.

Beyond the enhanced in-store experience, the Trusonic platform also delivers significant cost and operational benefits for Dillard's. Trusonic's third generation "green" media player (MBOX) technology utilizes 1/17th the power consumption of Dillard's previous hardware, providing substantial program cost savings over the contract period. Moreover, Trusonic's user- friendly technology and leading customer support made it easy for Trusonic to meet Dillard's challenge to rollout all stores within a 5-day period, ensuring implementation of the new Dillard's audio strategy for the holiday season. Trusonic worked closely with Dillard's to ensure a seamless store installation process, enabling Dillard's to delegate installation to store associates simply and cost-effectively.

Lorne Abony, Chief Executive Officer of Trusonic parent Fluid Music, stated, "Dillard's choice of the Trusonic platform shows yet again that our superior music programming, easy-to-use, energy-efficient hardware and highly flexible messaging tools are the perfect solution for high quality retailers. We're extremely pleased to welcome Dillard's as the latest major retailer to embrace the Trusonic platform."

Among additional functionality Trusonic provides are auditable ad play reports retrievable at any time, and message addition or removal within minutes at one, or every location worldwide. Trusonic's music library, now at more than 5 million tracks, remains the largest licensed library on the globe. For more information on Trusonic, go to http://www.trusonic.com. For information on Dillard's go to http://www.dillards.com.

About Trusonic

Trusonic's comprehensive audio solution creates an immediate, quantifiable connection between business, consumers, and Digital Out-of-Home advertisers, and is favored worldwide by many of the most successful retail and hospitality brands for its ability to target messaging and enhance the brand experience. Trusonic is a wholly owned subsidiary of Fluid Music Canada, Inc., a public company listed on the Toronto Stock Exchange (TSX: FMN). Fluid Music is the world's largest private label music aggregation and distribution company. For more information regarding Trusonic email brosen@trusonic.com.

SOURCE Fluid Music Canada's Trusonic, Inc.