Peter Coffee, Director of Platform Research for Salesforce.com, will be presenting at SYS-CON's 2nd International Cloud Computing Conference & Expo in New York City this coming March 30-April 1, 2009. Coffee, who works with enterprise and entrepreneurial developers and IT managers to build a community based on the company's Force.com Platform as a Service, will be speaking about how Cloud computing should not be wrongly perceived as an either-or option, compared to other models of on-premise data centers or outsourced IT services.

Coffee's session is titled "The Complementary Cloud" and he will discuss how non-proprietary protocols and fully disclosed interfaces let service consumers assemble solutions from multiple service providers, using each in the areas where its distinctive technologies and high-leverage APIs offer maximum advantage in creating new value - or releasing it from current IT assets.

"System integrators can draw on an expanding universe of cloud-based components," notes Coffee.  His session will examine the current state of play and recommend best practices for buyers, sellers and resellers of cloud APIs and resources.

Speaker Bio: Peter Coffee, Director of Platform Research at salesforce.com, works with enterprise and entrepreneurial developers and IT managers to build a community based on the company's Force.com Platform as a Service.. He was formerly the Technology Editor at eWEEK, an international multimedia center of expertise in enterprise infrastructure technology and practice. He has more than 25 years' experience in advancing and evaluating information technologies and practices as a software developer, IT manager, consultant, educator, and internationally published author and industry analyst.

Learn How to Leverage Cloud Computing and Virtualization in NYC This March
Cloud Computing and Virtualization both take center stage this March in New York City, as SYS-CON Events brings two of its most popular industry-leading Enterprise IT events to the Big Apple: 2nd International Cloud Computing Conference & Expo and 5th International Virtualization Conference & Expo.

Co-located at the historic Roosevelt Hotel in midtown Manhattan, these events have the highest-energy Expo Floor of any comparable event, with more exhibitors, more attendees, and more Special Events like our industry Power Panels, our delegate prize drawings, and our attendee-generated Show Awards.

Register today for a Golden Pass and access to both events.

Cloud Computing Is Swelling Into an Estimated $36BN Market
The Cloud Computing conference theme this March is “The Delivery of IT Resources as Services” - with 100+ breakout sessions by leading industry CEOs and CTOs whose companies already recognize that what today's companies need above all is to be able to build infrastructures that can scale up or down at a moment's notice.

Over the next five years, IDC expects spending on IT cloud services to grow almost threefold, reaching $42 billion by 2012 and accounting for some 9% of total software sales. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.

Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded.

Top Keynotes, Top Technical & Business Sessions, Top Delegates
2nd International Cloud Computing Conference & Expo will feature 100+ technical sessions from the leading industry players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications and services. Our two-day Expo is your chance to get in front of senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.

Attend Full-Day Cloud Bootcamp FREE With Your “Expo Plus Bootcamp” Registration!
Cloud computing is an opportunity for business to implement low cost, low power and high efficiency systems to deliver scalable infrastructure. But what's actually involved in moving to a cloud infrastructure? In this compelling one-day, hands-on training program, you'll learn just what it takes to take full advantage of the Cloud. Join fellow delegates as Alan Williamson, Editor-in-Chief of Cloud Computing Journal, uses his expertise to lead you through Cloud Computing Bootcamp on Tuesday March 31, 2009 with configuration samples, live demos and working setups.

Seats are limited to the first 500 attendees so Register Today for Cloud Computing Bootcamp to secure your spot!