From the Wires
ADCENTRICITY Unveils "ADVenue," North America's Most Robust Digital OOH Planning and Buying Platform
New Software Platform Brings Transparency, Insight, Unique Capabilities and Simplicity to Understanding and Making Use of a Powerful Consumer Medium
By: Marketwired .
Jan. 14, 2009 02:30 PM
NEW YORK, NY and CHICAGO, IL and TORONTO -- (Marketwire) -- 01/14/09 -- ADCENTRICITY today announced ADCENTRICITY ADVenue, the company's next generation software platform that assists businesses in connecting with the exact audiences they desire in over 70 venue types in the fragmented Digital Out-of-Home media space. The ADVenue platform will enable marketers to more quickly understand, plan and launch Digital OOH advertising campaigns.
ADCENTRICITY's new platform is built to complement a hallmark of the company's offering -- its high-touch service, expertise and knowledge in planning and buying of Digital OOH -- translating into more efficient, accurate and targeted media buys. ADVenue currently consolidates over 130,000 screens in over 200 DMAs.
"ADCENTRICITY ADVenue represents a completely new way of approaching advertising in Digital OOH," said Rob Gorrie, ADCENTRICITY's President. "For the first time marketers can transparently assess network partners and leverage capabilities only available through ADCENTRICITY. ADVenue is backed by an incredible amount of supporting data, including integrated census information, making in-depth media decisions possible."
ADVenue provides three key elements that innovative marketers already making use of the space will value:
1.) The ability to truly understand by region and venue type, which geographies and venues are a perfect fit for campaign and business objectives, supported by census, association and third party data. 2.) The ability to set priorities for a plan, such as defining tighter targeting on a desired audience or larger reach, including the ability to automatically assign priorities based on a defined budget across tens of thousands of venues. 3.) The ability to plan local and buy national. Marketers can now build national plans and buys, DMA by DMA, allowing for different plans in markets, under the same consolidated annual or campaign plan.
"Where ethnography has had an enormous impact on more recent planning decisions, 'Topographical' advertising, literally translated as 'place writing,' has the ability to connect brands and consumers, in-context, like no other medium," added Gorrie. "You simply have to know where to look and how to speak to them. ADVenue makes advanced decisions on each venue based on millions of calculations per campaign."
"As Digital OOH media strategists to agencies and brands, our responsibility is to have a deep understanding of the audience opportunities and behaviors our network partners offer. We optimize media plans based on campaign targets and objectives," comments Jeff Atley, VP Marketing & Business Development. "Technology will never replace the art of planning. Our service and specialized media knowledge also takes into consideration the message and objective to evaluate the relevance to the geography, environment and audience, in cooperation with a planner's more specific brand knowledge."
ADVenue further supports marketer needs by providing detailed proposal, campaign summaries and analytics for planners, making more in-depth decisions and strategic use of the medium possible.
"A media plan typically goes through several iterations with an agency or brand prior to being finalized," said Atley. "ADVenue makes this happen quickly and intelligently by reducing four weeks worth of work to four hours and more importantly, delivers increased return on advertiser investment. We want to help planners and buyers do what they do best on a strategic level for their clients and reduce the time spent on the minutia."
The new platform will offer advertisers and agencies access to the most sophisticated targeting, planning, buying and measurement tools available in the Digital OOH marketplace and across ADCENTRICITY'S unmatched network of network partners.
To schedule a team demonstration, please call Jeff Atley at 866.611.3664 x 201 or email firstname.lastname@example.org
About ADCENTRICITY Inc.
ADCENTRICITY specializes in supporting brands and agencies in understanding "what works" in Digital OOH media. The firm provides brands a "1 Plan, 1 Buy, 1 Bill" solution across North America. As expert Digital OOH media strategists, ADCENTRICITY provides a high-touch service, supported by an advanced media platform and in-depth supporting research.
ADCENTRICITY delivers advertising campaigns across over 80 networks and only to the venues and screens that meet the target audience profile and, more importantly, the campaign strategy. Currently over 130,000 quality place-based screens in over 16 main venue categories and over 70 sub-categories such as, universities, shopping centers, transit, sporting event and arenas, convenience stores, restaurants / bars, elevators, gas stations, office buildings, ATMs, etc.
For more information visit: http://www.adcentricity.com.
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