John du Pre Gauntt will be presenting at SYS-CON's 2nd International Cloud Computing Conference & Expo in New York City this coming March 30-April 1, 2009.

Cloud players beware. There's a potential $65 billion hole in your assumptions. Merrill Lynch's widely-cited estimate on the cloud market assumed a huge role for online advertising by 2011. However, most marketers and agencies know little, if anything, about how cloud computing will change their relationship with consumers. Most, if not all, cloud computing executives know little, if anything, about how marketers and marketing agencies make money. Cloud players will need to understand what features are crucial in order for marketers to embrace cloud computing. This session provides them with that initial literacy.

Speaker Bio
John Gauntt's analysis of the convergence of communications, entertainment and advertising has been published by the Economist Group, the Financial Times and the World Economic Forum. His private clients have included Morgan Stanley, Fujitsu Software and NTT DoCoMo. Currently, he is researching cloud computing's impact on online advertising.

Learn How to Leverage Cloud Computing and Virtualization in NYC This March
Cloud Computing and Virtualization both take center stage this March in New York City, as SYS-CON Events brings two of its most popular industry-leading Enterprise IT events to the Big Apple: 2nd International Cloud Computing Conference & Expo and 5th International Virtualization Conference & Expo.

Co-located at the historic Roosevelt Hotel in midtown Manhattan, these events have the highest-energy Expo Floor of any comparable event, with more exhibitors, more attendees, and more Special Events like our industry Power Panels, our delegate prize drawings, and our attendee-generated Show Awards.

Register today for a Golden Pass and access to both events.

Cloud Computing Is Swelling Into an Estimated $36BN Market
The Cloud Computing conference theme this March is "The Delivery of IT Resources as Services" - with 100+ breakout sessions by leading industry CEOs and CTOs whose companies already recognize that what today's companies need above all is to be able to build infrastructures that can scale up or down at a moment's notice.

Over the next five years, IDC expects spending on IT cloud services to grow almost threefold, reaching $42 billion by 2012 and accounting for some 9% of total software sales. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.

Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded.

Top Keynotes, Top Technical & Business Sessions, Top Delegates
2nd International Cloud Computing Conference & Expo will feature 100+ technical sessions from the leading industry players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications and services. Our two-day Expo is your chance to get in front of senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.

Attend Full-Day Cloud Bootcamp FREE With Your "Expo Plus Bootcamp" Registration!
Cloud computing is an opportunity for business to implement low cost, low power and high efficiency systems to deliver scalable infrastructure. But what's actually involved in moving to a cloud infrastructure? In this compelling one-day, hands-on training program, you'll learn just what it takes to take full advantage of the Cloud. Join fellow delegates as Alan Williamson, Editor-in-Chief of Cloud Computing Journal, uses his expertise to lead you through Cloud Computing Bootcamp on Tuesday March 31, 2009 with configuration samples, live demos and working setups.

Seats are limited to the first 500 attendees so Register Today for Cloud Computing Bootcamp to secure your spot!