Joe Pezzillo, founder of Metafy LLC, will deliver the presentation "From the Trenches: Key Lessons from Enterprise iPhone Development" at SYS-CON's iPhone Developer Summit 2009 East (co-located with AJAXWorld RIA Conference & Expo) in New York City this coming June 22, 2009.

Having spent the last nine months developing iPhone apps for a Fortune 100 financial services company, Pezzillo will take a detailed look at Enterprise iPhone Development, presenting several key lessons learned from both technical and project management perspectives.

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Speaker Bio: Joe Pezzillo is the founder of Metafy LLC, a Boulder, Colorado based software boutique currently developing a suite of prototype iPhone applications for a Fortune 100 financial services company. In addition to pioneering work in internet radio and managing several startups, Joe spent three years as a researcher at the Apple Electronic Media Lab in the mid 90s.

iPhone Developer Summit - June New York City
With the iPhone more than earning its place in the consumer market, it is now being adopted by enterprises. In fact, many believe that the iPhone will be the most adopted enterprise device in 2009. But while developing for the iPhone and iPod touch is exciting, the amount of information and outstanding questions can be overwhelming at times.

Can an iPhone to provide context to RESTFUL web services? How can the various view controllers bundled with the iPhone SDK best be leveraged? What tools are currently available to help code perform as expected? Why (and how) are more and more business users are actively embracing the iPhone and bringing it into the enterprise?

These are among the dozens of questions to be asked and answered at the iPhone Developer Summit being held in New York City in June - an intensive and content-rich one-day program designed to satisfy the growing hunger among software developers and IT professionals for a broad spectrum of sessions informing developers what kinds of development options and opportunities the iPhone provides.

The Technical Chair of the event is Ian Thain, editor-in-chief of iPhone Developer's Journal.

In the one-day Summit, to be held June 22 at The Roosevelt Hotel in midtown Manhattan, developers will hear from industry experts about the impact the iPhone is having on delivery of rich content to mobile users. Technical sessions will explore a world of web development opportunities on the iPhone including building applications using the new ASP.NET MVC framework, building social applications, and developing high-quality, iPhone-style web-based GUIs for your applications. Additionally, more than a dozen expert faculty speakers will help delegates learn about issues such as when to use the iPhone SDK and when to develop web applications, and how Google's Android differs from the iPhone SDK and iPhone safari development?

Attending delegates will leave the iPhone Developer Summit with resources, ideas and examples they can apply immediately.