OAKLAND, CA -- (Marketwire) -- 02/26/09 -- PR and marketing professionals who want to discover new tools of search engine optimization and how to incorporate search into current programs will discover practical strategies at a new webinar from Bulldog Reporter's PR University: "Advanced SEO Workshop for PR: Search Marketing Expert Shows How a New SEO Strategy Can Give PR More Impact and Power." Attendees will come away with valuable tips, new techniques and step-by-step instructions that will positively impact a company or brand's perception, positioning and coverage.

This exclusive, dial-in PR University webinar takes place on Thursday, March 12th at 1PM EST (noon CST, 11AM MST, 10AM PST) with one of PR's foremost SEO experts: Sally Falkow, APR, Principal, Expansion Plus; Blogger, "The Leading Edge." Sally is a widely acknowledged speaker and consultant in Internet marketing strategy -- SEO/PR, blogs, RSSfeeds, online news and social media.

This 60-minute interactive call will give public relations professionals practical ideas, tips and proven methods on how to find a keyword sweet spot and how to use those words and phrases to increase the number of people who visit their site. It will also address how to boost pickup of key messages and announcements and how to write optimized PR copy in releases to drive greater visibility and return on investment. Here are some of the practical and immediately applicable techniques attendees will cover in this webinar:

--  How online search impacts perception, positioning and reputation: The
    mission-critical role PR must play in integrated online outreach and SEO
    efforts -- and how to lead the charge for optimal success
--  The opportunity Google's Universal Search offers PR for news and other
    digital assets
--  SEO Primer: Common myths, essential concepts and key definitions PR
    must understand how search engines work
--  How to conduct keyword research -- plus online tools and new
    techniques for finding your company or brand's keyword sweet spot
--  Word counts, hyperlinks, headline writing rules and other SEO
    guidelines
--  SEO Distribution: Smart press releases, social media releases and
    other emerging distribution tools that leverage optimized PR copy for wider
    reach online
    

Attendance at Bulldog Reporter's PR University webinar costs $299 per telephone site. Participants in the 60-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute webcast manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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