Regulatory News:

Tobii Technology, global market leader in hardware and software solutions for eye tracking and eye control, today presented its Tobii Eye Tracker IS (Integrated System) at CeBIT in Hanover. This new embedded eye tracking system is sold off the shelf to volume customers for integration into a range of different applications. Tobii Eye Tracker IS represents a monumental technological advancement and is the first system in the world that satisfies medium and mass market demands.

Eye tracking is a technology that conveys to a computer exactly where a person is looking. This offers a multitude of opportunities, ranging from new sophisticated computer control interfaces to brand-new ways of detecting and analyzing human behavior.

Tobii has advanced eye tracking technology dramatically in recent years and now begins to offer standard eye tracking integration components. The introduction of these components means that companies that have been waiting to add eye tracking capabilities to their products can now cut their investment costs and development time to a minimum. Tobii's components perfectly complement such products as gaming machines, medical instruments, vehicles, market research set-top boxes and 3D displays.

For many industries that currently want to implement Tobii eye tracking technology, the new Tobii Eye Tracker IS opens up many new and unique opportunities to utilize and strongly profit from eye tracking: • Computer interfaces in consumer, industrial, & medical environments • Vision & neurological screening & diagnostics • Arcade gaming • Automotive safety • Information kiosks & market research • Control & training of surgeons, pilots, & police • Law enforcement & security • Stereoscopic (3D) displays

Tobii Eye Tracker IS is the first and only system of its kind in the world. It represents a huge technological advancement, satisfying medium and mass market demands for smaller size, embedded processing, lower power consumption, and scalability. Tobii Eye Tracker IS provides gaze point, eye/head position and pupil size data. Performance can be relied on in volume applications that require tracking to be fully automatic and to work on basically anyone without any restrictions on the user or the slightest compromise in tracking quality.

Tobii Eye Tracker IS is an OEM platform sold off-the-shelf as a component to volume customers for integration into various applications. Tobii provides integration expertise complete with full service and support. If necessary, customizations can be provided. Tobii Eye Tracker IS is demonstrated to the public for the first time at CeBIT in Hanover, March 3– 8, 2009. Welcome to Hall 9, Stand C07 and be one of the first in the world to see Tobii Eye Tracker IS in action!

About Eye Tracking & Eye Control Eye tracking is a technology that measures a person’s point of gaze (i.e. where they are looking) and/or eye/head position. Contemporary user-friendly eye tracking is producing valuable results in businesses, homes, and schools, where it aids in research and analysis and is used for interacting with computers as well as with friends and family. Several Fortune 500 companies use Tobii analysis products to test usability of websites and software, and to measure effectiveness of product packaging and commercials. Every day, thousands of people with Cerebral Palsy, Multiple Sclerosis, ALS and other disabilities use Tobii eye controlled devices to communicate without using their voices or hands.

Tobii has advanced eye tracking technology dramatically in recent years and made possible the use of eye tracking in volume applications. A wide array of industries can integrate standard eye tracking components and bring new sophisticated applications to the market in the shortest time.

People can control a computer and make things happen by just looking at it. Eye control can be used as a sole interaction technique, or combined with keyboard, physical buttons and/or voice. For example, the gaming industry has identified eye tracking as a new input device. Other fields of potential use are computer interfaces in consumer, medical, and industrial environments.

Where people look also reflects their thinking and behavior. Eye tracking adds value to vision and neurological diagnostics, as well as market research applications like set-top boxes or information kiosks. As a precise and robust method for determining presence of eyes and the exact position of a person, eye tracking also brings value to fields such as 3D displays, automotive safety and security.

Eye tracking and eye control have a limitless future. Areas like personal computing, automotive safety, medical screening, and education will soon be utilizing eye tracking in ways never thought possible.

About Tobii Technology Tobii Technology is the global market leader in hardware and software solutions for eye tracking and eye control. Our products are widely used within the scientific community and in commercial market research and usability studies, as well as by disabled people as a means to communicate. Tobii also drives integration of eye tracking technology in a large number of other areas, offering OEM components for integration into various industry applications.

Founded in 2001, Tobii has continuously shown very rapid year-to-year revenue growth. The company is based in Stockholm, Sweden, with offices in the U.S., Germany, Norway, Japan and China. Products are sold directly to customers and through resellers and partners worldwide.

Visit www.tobii.com to learn more.

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