SAN MATEO, CA -- (Marketwire) -- 03/09/09 -- Adap.tv today announced OneSource 2.0, a comprehensive ad management platform that gives online video publishers powerful tools to manage and monetize their video business. OneSource 2.0 empowers publishers to increase revenue, simplify operations and gain full visibility to their business performance -- all on a single, efficient platform that meets the unique demands of online video.

"OneSource 2.0 is like an operating system for your video business, making online video less complicated and more profitable," said Amir Ashkenazi, co-founder and CEO of Adap.tv. "With advertising spend on online video projected to grow ten times in the next four years, it will become business critical for publishers to focus on building strong relationships with quality ad sources without having to worry about how those ads get trafficked and displayed, managed or reported on."

OneSource 2.0 increases revenue and decreases operational cost by making it easier to source premium brand and performance-based advertising from ad networks or from a publisher's own sales team.

Features for Increasing Publisher Revenue and Sell-Through Rate Include:

--  Ability to run campaigns from dozens of supported ad networks by
    simply uploading ad tag or publisher key

--  Ability for publishers to display standard IAB format ads (video or
    HTML banner ads) in and around their video content using existing ad tags
    and serving infrastructure

--  Flexible API plug in architecture that enables publishers to easily
    add custom ad sources and create their own private network

--  Ability to specify more than one ad server or ad network for each ad
    spot to maximize fill rate and yield
    

Features for Managing Syndication and Scaling Publisher's Video Business Include:

--  Syndication tracking: publishers create distinct ad settings for
    syndication partners by defining ad types, sources, frequencies, and more
    for each partner

--  Access reports about ad revenue and impressions broken-out by any
    number of video producers and syndication partners

--  Aggregated reporting: detailed reports by revenue source, video
    positions and geographic regions. The new reports also provide a break down
    on why some video views didn't display ads, giving you more insight and
    power on how to increase coverage and revenue.
    

For publishers such as Demand Media (Expert Village, eHow, LiveStrong.com, Trails.com), OneSource 2.0 is an important component of the overall business strategy:

"To make the most of our network of popular video websites like eHow.com, we needed to be able to plug in a range of different ad sources and manage user experience differently from site to site," said Michael Wann, vice president of networks for Demand Media. "Adap.tv OneSource is an ideal solution because it provides the robust tools and the control we need to manage our video business while actually reducing technical complexity."

OneSource 1.0, launched in April 2008, became immediately popular with video publishers due to its capability to show ads in many formats from multiple sources, providing a fine-grained control over viewer experience. In fall of 2008, OneSource added the ability to run HTML display ads on video content, and the ability for publishers to traffic ads from their own sales team using their own ad servers like DART or Atlas.

Since the launch of OneSource 1.0, the number of video streams monetized globally each month using OneSource has increased ten-fold.

About Adap.tv Inc.

Adap.tv is the creator of OneSource, the first online video advertising platform that empowers publishers with comprehensive tools to monetize and grow their online video business. Adap.tv gives publishers the power and flexibility to intelligently manage and serve their own ads, or tap into premium global ad networks. Through OneSource, more than 300 web publishers monetize hundreds of millions of video streams per month in 71 countries, while providing their viewers a rich and engaging experience. Based in San Mateo, CA, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Fund. For more information please visit http://adap.tv/.