yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Here Be Dragons: HBD's Julia Long Talks SOA, Innovation, and Investment
South African Entrepreneur/Astronaut Shuttleworth's CEO Gives Exclusive Interview

HBD Venture Capital ( is a South African company based in the Cape Town area, founded by Mark Shuttleworth in 2000. The company invests in early stage South African companies with high growth potential. HBD’s CEO, Julia Long, spoke with us recently on the topic of innovation, its importance, and how it has manifested itself in South African technology innovators.

NOW: Please outline for our audience the history of HBD and its activities. What is HBD all about?

Julia Long: HBD stands for 'Here be Dragons' a term used on maps in ancient time to denote unexplored territories. HBD takes both its name, and its philosophy, from this term.

As one of the few true venture capital companies in the country, HBD invests in early stage South African businesses that have high growth potential and exciting expansion plans. HBD’s first fund, HBD Fund1, offered seed capital to a range of start-up companies. The fund was closed to new investments in 2006 but continues to offer support to its portfolio investments with a view to successfully on-selling these ventures within the next two years. In May 2007, HBD profitably sold one of its Fund1 investments, Red Five Labs.

The company launched its second fund, HBD Fund2, in 2006. Focused on early stage ventures, HBD Fund2 aims to provide R150-million in funding before the end of February 2008. Companies which have been generating revenue for at least six months and have the potential for successful, profitable on-sell within three to five years will be eligible for funding. Each investment will be between R10-million and R25-million. The companies should be led by passionate, committed entrepreneurs and they should have the potential to grow into world-class, sustainable businesses.

NOW: So what does the term "innovation" mean to you? How do you incorporate it into your activities and into your evaluation of companies?

Julia: The term innovation is a powerful characteristic which we believe is evident in all leading businesses. By allowing employers and employees to challenge the status quo and constantly seek ways to improve the way to do business, innovation can take companies from good to great. Businesses which display this characteristic are often a very good fit for HBD investment.

NOW: How important is it for business leaders to be aware of their role in driving technical innovation?

Julia: In my opinion it is vitally important for leaders to be aware of their role in driving innovation. I believe that leaders must gain an in-depth understanding of every aspect of their business and explore how innovation can improve on the ways things are done. In so doing, they need to ensure that innovation is used to reach business objectives by constantly evaluating the innovation against this and not only against such criteria that evaluates how good the innovation is.

NOW: In that spirit, what are some examples of innovative products or ideas that you have supported recently in South Africa?

Julia: The first company I’d like to mention is incuBeta, which is a search engine marketing business which HBD invested in January 2007. incuBeta is at the forefront of the Web 2.0 internet revolution, providing contextual paid search advertising and search engine optimisation for a large number of major multi-nationals linked to keyword searches on Google, Yahoo and other leading search engines. It currently has a turnover of R50-million and is expanding in both Europe and the United States.

Another would be EDH, which develops products and services for the sport, defense and industrial inspection markets—for example, muzzle velocity radar systems that track projectiles in flight and provide accurate, real-time launch velocity and short-range ballistics measurement.

A third would be Fundamo, which has been providing mobile applications and business solutions for organisations wishing to do banking, payments and other transactions from mobile devices since 1999. This focus and experience ensures Fundamo's clients get the best opportunity to take advantage of the huge opportunities emerging in mobile banking and payments worldwide. Fundamo is one of the leading companies in this space internationally.

A fourth would be SA Cab, an innovative South African metered taxi operator which, after extensive international research, has introduced the country’s most sophisticated call center technology. Through the SA Cab call center, metered taxi operators throughout the country will, for the first time, be connected via a single toll free number and GPS tracking will efficiently dispatch taxis from any location. SA Cab has brought a new level of professionalism to the metered taxi industry and is perfectly poised to take advantage of increased demand brought about by infrastructural development and SA’s hosting of major international events.

NOW: What are the top two or three pieces of advice you can give IT architects and business leaders as they evaluate the concept of innovation and integrate innovation into their businesses?

Julia: They should make sure that they fully understand the innovation. For instance, they should ask themselves if it is fulfilling an existing need or if it is something completely new. This will affect their route to market, how they pitch their product and the type of customers they target.

Sometimes innovation can be so exciting that it becomes a “must have” but doesn’t really make business sense. IT architects and business leaders must make sure they understand why they want to integrate a new innovation into their business before making any decisions.

Businesses need to be sustainable and while innovation is necessary it doesn’t have to be always be a ‘wow’ factor – there are many businesses that are extremely profitable without this. Rather in order to remain profitable, a business must be highly efficient and be able to re-evolve—that is, to innovate--well continuously.

This article originally appeared in NOW Magazine (April 2008), which retains all rights.Follow the author at or


About Roger Strukhoff
Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

SOA World Latest Stories
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a w...
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations?...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the clou...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNati...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers