DOCLIX, Inc., a provider of performance advertising solutions, today announced the launch of AdSide™ – a premium pay per click ad network.

AdSide places user-activated text ads to premium sites. It utilizes a patent-pending Two-Step Click™ model which qualifies pre-click user intent to ensure that leads are more likely to convert.

AdSide advertisers pay only for twice-qualified clicks, and are able to maximize their conversion rates and return on investment. Publishers meanwhile, are able to optimize their click-through rates and effective CPMs.

AdSide’s non-intrusive ad formats expand publisher advertising real estate and generate new revenue streams, without diluting the user experience. The network partners solely with premium publishers that have been pre-screened for quality and content.

“AdSide is an extremely efficient tool for performance advertisers. The network provides highly targeted audience reach and higher-than-average conversion rates,” said Brian McNamee, managing partner at Resolute Digital, an interactive ad agency whose clients include Sharp Corporation, Vault.com and The Wall Street Journal.

"AdSide represents a new approach to pay per click advertising,” said Oded Itzhak, CEO of DOCLIX. “Our Two-Step Click™ model allows advertisers to leverage a formidable combination of twice-qualified leads, premium sources of traffic, and flexible targeting options that is unavailable anywhere else.”

AdSide has been open to a select group of advertisers and publishers since December 2008 and is now open to new advertisers and publishers to join its network. A live demo of the AdSide platform will be provided to advertisers, agencies and publishers at DOCLIX booth No. 225 on the SES New York exhibition floor, March 24-25. The demo will showcase these pioneering capabilities, and others:

For advertisers -

• Twice-Qualified Leads: AdSide’s Two-Step Click™ lead qualification model ensures advertisers pay only for twice-qualified clicks.
• Flexible Targeting Options: AdSide advertisers have unique flexibility in reaching their audience by using the most advantageous blend of demographic-, geo- and content-based targeting.
• Premium Sources of Traffic: Ads are placed only on pre-screened, relevant, brand-appropriate sites.
• Full Transparency: AdSide provides detailed reports of the source of clicks, for effective campaign optimization.

For publishers -

• New Revenue Streams: AdSide places short, single-line expandable text messages on websites, creating new and effective ad real estate which maintains the site’s layout and integrity.
• Optimized Ad Yield: AdSide’s Two-Step Click™ model, along with its custom ad formats and non-standard placements, maximizes click through rates and effective CPMs.
• A Network for Premium Publishers: The premium nature of the network ensures that publishers’ inventory maintains high cost per click rates.

About DOCLIX

DOCLIX (www.doclix.com) owns and operates AdSide™, a premium pay per click ad network, which delivers search engine-grade performance to text ads placed on content pages. AdSide’s patent-pending Two-Step Click™ model qualifies user intent, optimizing ROI for advertisers and ad yield for publishers. AdSide members include leading advertisers, ad agencies and premium publishers. DOCLIX is a member of the IAB, helping educate interactive advertisers and publishers on the best practices that foster revenue and growth. DOCLIX is headquartered in New York City. For more information, contact us at info@doclix.com.

Note to editors:
See AdSide’s Two-Step Click™ ad here: http://www.doclix.com/demo/