Speakers and agenda to offer solutions that accelerate sales in today's economy

SANTA CRUZ, Calif. and SAN MATEO, Calif., May 6 /PRNewswire/ -- Gerhard Gschwandtner and David Thompson, co-hosts of the Sales 2.0 Conference, today announced an east coast encore to the successful and oversold San Francisco conference and presented its agenda, which featured keynotes and breakout sessions by top corporate executives from such companies as Akamai, Experian, Microsoft, and other Sales 2.0 practitioners who will detail how they are accelerating sales in today's economy. The Sales 2.0 Conference will be held May 21, 2009, at the Fairmont Copley Plaza in Boston. Eric Berridge, CEO and co-founder of Bluewolf and author of Iterate or Die: Agile Consulting for 21st Century Business Success, will deliver the keynote.

The east coast event and theme, "How to Accelerate Sales in 2009," were a result of the tremendous success of the San Francisco Sales 2.0 Conference, held March 4-5, 2009, and the demand for a practitioner-based, east coast sales event that highlights sales solutions that meet today's unprecedented economic challenges.

The conference was founded by Thompson, CEO of Genius.com, and co-hosted by Gschwandtner, publisher of Selling Power magazine, both of whom have been at the forefront of sales management and marketing leadership trends for a combined five decades. "This spring's successful Sales 2.0 Conference demonstrated the tremendous hunger that sales and marketing professionals have for solutions that will help them realize sales results and achieve corporate objectives," said Gschwandtner.

"Sales 2.0 has become today's business imperative as organizations look for ways to align sales and marketing behind strategies and tools that generate sales success," added Thompson.

Speakers will share practical solutions to help their peers achieve immediate sales results. Scheduled to present are:

• Eric Berridge, Co-founder, Bluewolf
• Joe Dawe, Senior Director of Sales Operations, Akamai
• Jim Dickie, Partner, CSO Insights
• Nigel Edelshain, CEO, Sales 2.0 LLC
• Travis Fore, Senior Vice President, Network Solutions
• Gerhard Gschwandtner, Publisher and Founder, Selling Power magazine
• Glenn Haertel, Executive Vice President, SynQ Solutions
• Daniel Maier, VP of Worldwide Inside Sales, Parametric Technology Corporation
• Keith Matthews, Executive VP and Co-Chairman, Kelron Logistics
• Anneke Seley, Founder and CEO, PhoneWorks
• Albert Springall, Senior Marketing Manager, Microsoft
• Kelli Stephenson, Vice President of Sales Effectiveness, Experian
• David Thompson, CEO, Genius.com

Sessions at the conference are specifically designed to show companies how to win more deals by improving lead management, accelerating the sales process, decreasing costs, and enhancing the customer experience.

The conference is open to company CEOs, CSOs, CMOs, EVPs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division/Regional Sales Managers, Sales Operations Managers, Sales Managers, Marketing Managers, and members of the press. To schedule a media interview or register for this event, please email larissa@salesdottwoinc.com. For the full conference details, visit www.sales20conf.com/boston.

About the Sales 2.0 Conference

The Sales 2.0 Conference is a unique industry event addressing sales and marketing strategies that leverage the Internet to sell more in today's economy. The conference, held at the Fairmont Copley Plaza Hotel in Boston on May 21, 2009, combines powerful keynote speakers and panel discussions with technology demonstrations and valuable industry networking and collaboration. The event is produced by Sales Dot Two Inc. and is co-chaired by Selling Power publisher Gerhard Gschwandtner and Genius.com CEO and co-founder David Thompson. For more information about the Sales 2.0 Conference program, registration, and sponsorship/speaking opportunities, visit http://www.sales20conf.com/boston.

About Genius.com

Genius.com, creator of the award-winning GeniusPro(TM) and Genius Enterprise(TM) on-demand solutions, is the leading on-demand provider of B2B demand generation and marketing automation solutions that enable frontline sales to quickly identify and connect with their best prospects without IT. Genius marketing automation solutions enable personalized email campaigns, automated lead nurturing, and website visit tracking and deliver website visit results to both marketing and sales, dramatically improving demand generation, lead qualification, and sales connect rates. Genius.com is a Sales 2.0 leader and was recently named the #1 demand generation solution by Salesforce AppExchange customers. Over 500 corporate customers use Genius.com's unique technology to automate email marketing and demand generation campaigns that deliver the most qualified leads directly to frontline sales reps, who can immediately qualify and follow-up on their best opportunities. Genius.com is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit www.genius.com or email info@genius.com.

SOURCE Sales Dot Two Inc.