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From the Wires
Dragonfish Signs Strategic Agreement With Phumelela Gold Enterprises
By: PR Newswire
May. 12, 2009 02:01 AM
Dragonfish will also distribute globally the Horseracing Pools and Live Racing Streaming from tens of tracks globally for which PGE owns exclusive distribution rights, through Dragonfish licensees and via 888.com. Dragonfish will provide PGE with its market-leading e-payments service and back-end software, which allows swift integration into 888's shared wallet, cashier and customer support systems. The agreement is another example of Dragonfish's ability to
work with companies who work under governmental licensing, following the
ground breaking agreement for the New Football Pools in the UK with Sportech
Plc. The deal harnesses Dragonfish's e-payments expertise in emerging
territories, which has been built up through several years of successful work
in PGE will provide significant distribution and marketing
outlets for this strategic partnership. The partners in PGE, Phumelela Gaming
and Leisure Ltd and Gold Circle (Pty) Ltd, conduct horseracing and/or tote
betting in all of "Horseracing is the largest sector in worldwide sports
betting, and we are delighted to work with a global leader in this area.
Phumelela has a huge user-base in Rian du Plessis, Group CEO, Phumelela Gaming and Leisure Limited: "As a recognised world leader in harnessing the latest technology to globalise horseracing, we are very happy to sign with a partner that can provide us with market-leading technology to expand our offering worldwide. Working with Dragonfish going forward will help us to diversify our online offering and build on our current success."
About Dragonfish
- Dragonfish is the brand name for 888 Holdings Plc's B2B business and is
a separate division within 888
- Dragonfish is a leading provider of Total Gaming Services - Games &
Technology; Operations; Marketing and ePayments - with an unique
heritage within one of the world's leading B2C brands, 888
- Games covered by Dragonfish include Casino, Poker, Bingo,
Sports and Quickplay
- Dragonfish has unsurpassed operations and marketing
knowledge in the gaming industry
- Please see http://www.dragonfishtech.com for further details, or
contact through sales@dragonfishtech.com
About Phumelela
- Phumelela Gold Enterprises (PGE) is a joint venture between South
African horseracing and tote betting operators Phumelela and Gold
Circle.
- PGE is managed by Phumelela and owns the domestic and international
broadcast and information rights to South African horseracing. PGE also
sets fixtures for all South African racecourses and owns and manages
Tellytrack, South Africa's domestic horseracing TV channel.
- PGE has acquired the worldwide betting-related broadcast rights to 30
of the UK's 60 racecourses (the Racing UK rights), including nine of
the 12 "Super" tracks from Racing UK (RUK).
- PGE, in partnership with Racing UK and the UK tote (Totesport), offers
a daily racing-betting package to the global market on South
African-based TV channel Racing International, which is beamed via
satellite across six continents.
Contacts:
Dragonfish
Gabi Campos, Managing Director +350-200-49-800
Bell Pottinger Corporate & Financial
Ann-marie Wilkinson / Nick Lambert / Andrew +44-20-7861-3232
Benbow
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