Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Reliant Energy Selects Grey as Its Branding and Advertising Agency

New Multimedia Creative Ideas Will Drive Brand Voice

NEW YORK, June 8 /PRNewswire/ -- Reliant Energy today announced that it has selected Grey Group to create a comprehensive new branding initiative and advertising campaign across a wide range of multimedia channels. The goal of the campaign will be to enhance the brand value of Reliant as it seeks to advance its position as one of the leading providers in the increasingly competitive Texas electricity market.

The assignment follows a creative review that included four major agencies in addition to Grey West, San Francisco, in collaboration with Grey New York. It was the second major victory in less than six months for Grey West, which led the win of BMW of North America for the agency in November after a competitive review.

Reliant Energy, one of the leading competitive retail electric energy companies in Texas, was acquired on May 1 by NRG Energy, the second largest energy producer in the state. The alliance promises improved service, lower environmental impact and lower electric prices for Reliant Energy customers.

"We were very impressed with the team from Grey," said Manny Rodriguez, Vice President of Brand and Marketing Communications for Reliant Energy. They understand our brand and we feel their team dynamic aligns well with ours. We're looking forward to working closely with them, as we take Reliant Energy to the next level."

Jim Heekin, Chairman and CEO of Grey Group, said, "We are very proud of our partnership with Reliant at this exciting time in its history and excited by their vote of confidence in selecting us over several other great agencies. We look forward to helping drive the growth of this outstanding energy brand in Texas, the heart of America's energy industry, in the years ahead."

Brad Fogel, Managing Director of Grey West based in San Francisco, said, "We're very excited about the opportunity to work with Reliant Energy. As competition intensifies, we look forward to helping Reliant build on their leadership position in the Texas electricity market. We're honored that they chose us to be their partner."

About Reliant Energy

Reliant Energy provides electricity and energy services to more than 1.7 million retail customers -- including homes, small and large businesses, manufacturing facilities, government entities and institutions across Texas. As part of NRG Energy (NYSE: NRG), Reliant Energy is backed by one of the nation's largest power producers. NRG owns and operates more than 24,000 megawatts of generation capacity, including more than 11,000 megawatts of capacity in Texas. For more information about Reliant Energy products and services, visit www.reliant.com.

About Grey

Grey is the advertising network of Grey Group, headquartered in New York, which ranks among the largest global communications companies. Its parent company is WPP (Nasdaq: WPPGY). Grey Group's total offering includes G2, activation marketing; healthcare communications; media planning and buying and public relations. Grey's blue-chip client roster includes many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Wyeth, Canon, 3M, Eli Lilly and E*Trade (www.grey.com) Grey West comprises Grey San Francisco and Grey Los Angeles. Its largest client is BMW of North America.

    Reliant Contact:
    Pat Hammond, 713 497 7723
    phammond@reliant.com
    Grey Contact:
    Chris Brown
    212 546 2231
    cbrown@grey.com

SOURCE Grey

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is founda...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at ...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that the...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, dep...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. I...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE