Google, which has been active in Israel since 2002, is planning to open a Tel Aviv office as part of its global physical expansion program. Google Israel plans to focus on its improving directed advertisements in its search engine, and on selling services to the Israel advertising market. Google Israel intends to hire people with connections to Israeli advertisers. Only a handful of people in Israel and SEO professionals will be hired at this stage.

"This important addition to Google's growing number of offices will further enable us to provide our search experience and advertising services to users, advertisers and partners in Israel," the company said. Google said that it has appointed Meir Brand as country manager and its first employee of Google Israel, and that it is looking to hire others for its local strategic sales activities.

As Google enters the Israel market beyond it's basic service in Hebrew, SEO or Internet search engine optimization has gone into overdrive. The leading SEO in Israel, Leyden Communications Israel, which has been creating and optimizing Web sites in Israel for 10 years is now focusing on the PR market.

This new and highly potent public relations, public affairs Internet marketing news service for commercial, non-profit and governmental organizations in Israel was launched several months ago.

Israel Internet marketing and SEO - search engine optimization - is now in greater demand in Israel as Israelis try to find themselves on the search engines. Joel Leyden, president of Leyden Communications Israel and the publisher of the Israel News Agency announced the new PR SEO news Internet placement service.